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Two Techniques
for Turbulent Times by Brian Tracy
There are two techniques that can be useful in
developing the foresight that is a hallmark of effective leaders.
Practice Crisis Anticipation The first is called “crisis
anticipation” and it involves looking ahead as far as you can and
asking, “What could possibly change or go wrong that would threaten
our survival?” Think About The Worst Possible Event
For example, what would you do if interest rates doubled, as they
have done in the past? What if your best-selling product, or
service, suddenly stopped selling, as often happens in high-tech
industries in times of rapid change.
What if a key executive died unexpectedly or your offices with all
your records were destroyed by fire? What if you lost your key
customer or major source of revenues? These and other questions can
only be asked and considered by the leader, the person ultimately
charged with the overall responsibility for results.
The failure to think through possible crises in advance can open you
and others to fear, panic and confusion if something goes wrong.
Plan For A Crisis The Greek philosopher Epictetus said,
“Circumstances do not make the man; they merely reveal him to
himself.” A crisis is the genuine test of courage and effectiveness
in a leader.
You can greatly improve your abilities to function in a crisis
situation by thinking it through in advance and by developing
contingency plans — just in case. Determine What Can Go Wrong The
second technique is called the “master method” of decision making.
It involves asking, “What is the worst possible thing that can go
wrong in this situation?” Once you’ve asked the questions, you must
decide whether or not you can live with those consequences.
For example, in an investment, or new product introduction, or new
promotion, the worst possible outcome may be that you will lose
every penny. Can you live with that? Can the company survive? There
are many different types of decisions and one of them is the
decision you cannot afford to make.
Most big failures result because someone made a commitment of
resources without carefully considering the worst possible outcome.
Do What Billionaire's Do John Paul Getty, the great oil billionaire
said that one of his secrets of success was to always determine the
worst thing that could happen in any investment — and then make sure
it didn’t happen.
Action Exercises Here are two ways to apply these techniques to your
own situation: First, make a list of the three worst things that
could happen to your business or your department. Then develop a
strategy to deal with these situations if they occur. Second,
practice “crisis anticipation” in each key area of your life. Look
into the future and imagine a major setback. What would you do if
they happened?
Brian Tracy is a leading authority on personal and
business success. As Chairman and CEO of
Brian Tracy International, he is the best-selling author of 17 books
and over 300 audio and video learning programs.
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