| Like any other sale-oriented
enterprise, selling timeshares involves reaching those who are
interested in your product. How one chooses to do that depends on
several factors:
• Where the timeshare is located
• The amenities of the timeshare
• The location of the timeshare
• The type of timeshare facility (apartment, hotel, house, condo)
• The advertising budget of the seller
Most of us have at one time or another received offers in the mail to
visit a resort for a free weekend get away in exchange for listening to
a “sales presentation.” Though some of these are advertisements for
vacation homes, a great many of them are timeshares. For the seller,
this is a way to gather large groups of people together at the same
time, much as the concept that is utilized within the world of network
marketing. It is more cost effective to makes a sales presentation to
twenty couples once than to present it twenty separate times.
Another benefit of the weekend getaway concept of sales and marketing is
that it allows the couples to look at the timeshare and make an informed
choice about investing in it. On the other hand, the seller must be
careful that the accommodations for his guests are suitable or he will
not be able to recover from the potential loss. If your timeshare is a
hotel setting, it is important that the weekend guest have the best you
have to offer. This concept has often failed because of the failure of
the timeshare staff in assuring that the weekend guests were treated
elegantly.
Although not the only marketing concept that is used, the weekend
getaway is one of the most popular, and probably the most effective in
drawing in potential buyers. After all, it gives the couple not only an
opportunity to get away for the weekend without spending much money, but
it allows them a chance to “try out” the timeshare and meet with other
couples and form an opinion based on a collective discussion. For this
reason, it is important that the guests have the best accommodations you
have to offer because if they are unhappy, their opinions will be biased
and based on their experience for just those few hours. The result: you
have lost a potential sale. The key is if you want to use this marketing
method, use it wisely and effectively to obtain the best results. |